Customer Relationship Management and customer acquisition at JMA Soluciones, San Isidro 2020
نویسندگان
چکیده
The main objective of this research work is to establish the relationship between Customer Relationship Management and customer acquisition in JMA solutions, Perú, 2020. A census sample was taken 85 clients company Soluciones, where thesurvey represented by questionnaire consisting 20 items. For hypothesis test, non-parametric Rho de Spearman statistic used, correlationcoefficient (0.701) Client variable selected. Relationships (CRM) variableCustomer positive significant significance (0.000 ? 0.05. In way study concluded allowing know theexistence constructs
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ژورنال
عنوان ژورنال: Journal of business and entrepreneurial studies
سال: 2021
ISSN: ['2576-0971']
DOI: https://doi.org/10.37956/jbes.v5i2.198